It’s a Biotherm future!
Biotherm Homme fans take note: the company has some really exciting products heading your way. July sees the official launch of their High Recharge Energy Cleanser (a daily cleanser designed to optimise your skin’s energy levels and reduce the signs of fatigue) and Force Supreme Total Reactivator Anti-Age Gel – a high-tech wrinkle-buster with a superbly light finish. I had a sneak preview of both products last week at a special launch and both are fantastic.
Then, later in the summer the company launches Aquapower Absolute Gel. Designed to combat men’s complaints that many moisturisers are too sticky this lightweight gel is absorbed in seconds and leaves a non-sticky, matte finish. They also have some great things lined up for 2010 but I better hadn’t give too much away or I’ll get shot. Let’s just say that fans of the Force Supreme and High Recharge ranges are in for a treat!
The launch of the new products also featured a fascinating male grooming trend presentation. So what can we expect in the next 30 years or so? Well, look out for creams that do away with razor blades, products that capture energy in the body and re-direct it to the skin so you never look tired and ‘super skincare’ – tailor-made anti-aging products based on your DNA profile and how your relatives have aged!
Watch this space!
Lee Kynaston, Mankind Grooming Ed
This entry was posted on Friday, June 19th, 2009 at 12:02 pm and is filed under Mankind Grooming Editor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Interesting, not sure about taking energy from the body and transfering it to the skin though. I assume this would be as heat energy I think we have products that do this already, gin, whiskey, special brew. And if it takes it from the body whilst you might look less tired wouldn’t you actually be more tired – the products above do work in this way.
I think this is a great way for men to apprecaite gel more. Some gel can be really sticky and its a breakthrough for men’s overall skin care.I think this innovation on cleanser will resurface fame of such unique body products.
I love this product. I go through so many things and it is the one thing that has actually worked for me!
Nice products to improve skin care for men. This is a good change for the female dominated cosmetic industry.