Posted on 19/06/09, filed under Mankind Grooming Editor
Biotherm Homme fans take note: the company has some really exciting products heading your way. July sees the official launch of their High Recharge Energy Cleanser (a daily cleanser designed to optimise your skin’s energy levels and reduce the signs of fatigue) and Force Supreme Total Reactivator Anti-Age Gel – a high-tech wrinkle-buster with a superbly light finish. I had a sneak preview of both products last week at a special launch and both are fantastic.
Then, later in the summer the company launches Aquapower Absolute Gel. Designed to combat men’s complaints that many moisturisers are too sticky this lightweight gel is absorbed in seconds and leaves a non-sticky, matte finish. They also have some great things lined up for 2010 but I better hadn’t give too much away or I’ll get shot. Let’s just say that fans of the Force Supreme and High Recharge ranges are in for a treat!
The launch of the new products also featured a fascinating male grooming trend presentation. So what can we expect in the next 30 years or so? Well, look out for creams that do away with razor blades, products that capture energy in the body and re-direct it to the skin so you never look tired and ‘super skincare’ – tailor-made anti-aging products based on your DNA profile and how your relatives have aged!
Watch this space!
Lee Kynaston, Mankind Grooming Ed
Posted on 04/06/09, filed under Mankind Grooming Editor
Argh! What is it with us Brits? As soon as the sun pops out so do the flamin’ flip-flops. And with the flip-flops come truly manky male trotters. Now, I hate to come across like an old curmudgeon but these, collectively, are two of my all-time pet hates.
Firstly, flip-flops should never be seen gracing the feet of a man on the street. Unless he’s Australian, in which case I can excuse this most hideous of sartorial faux pas. Forgive me if I’m mistaken but flip-flops are for the beach right? Or at a push for around the house/in the garden/when you’re in the gym changing room and don’t fancy picking up athlete’s foot.
When sported for a day out shopping, though (and usually accompanied by feet as black as coal thanks to our dirty streets) they look utterly hideous. Frankly, they annoy me almost as much as 30-year old men on skateboards.
And then there’s the bad feet. This week I have seen some right sites – gnarled, unkempt, crusty things that must strike the fear of God into women if they scare me. So please, guys, fling the flip-flops as street-wear and sort out your feet!
Lee Kynaston, Mankind Grooming Ed
Posted on 12/05/09, filed under Mankind Grooming Editor
You might not know it but this week is Sun Awareness Week, the annual drive by the British Association of Dermatologists to reduce the 200 cases of skin cancers diagnosed ever day in this country. What’s even scarier is that cases of melanoma, the deadliest form of skin cancer, are rising faster than any other type of cancer in the UK.
The irony is that in 4 out of 5 cases, skin cancer is entirely preventable. Any yet, many of us men are way behind women when it comes to adequately protecting ourselves from the sun’s damaging rays. I’ve actually talked to guys I the past who think sun protection is somehow ‘unmanly’ but believe me, there’s nothing macho about sunburn (or skin cancer) so now that summertime is here make sure you’re fully factored up. There’s a huge selection of suncare products here on Mankind so there’s no excuse.
And please guys, stay off the sunbeds. I know it’s tempting to top up your tan the help of a few tanning sessions but with up to 100 deaths from melanoma attributed to sunbed use every year it’s really not a risk worth taking. What’s more, according to Cancer research UK, using sunbeds before the age of 35 increases your risk of developing melanoma by up to 75%. So try faking it instead.
Okay, end of this week’s lecture!
Lee Kynaston, Mankind Grooming Editor
